Home Decoration Trend Report: Smart Toilet Sales Increased By 60 percent

Recently, a Chinese e-commerce platform released a 2023 home decoration trend report, covering six new home decoration trends: emotion, appearance, health, intelligence, low carbon, and age-friendly. According to the Chinese e commerce platform's big data, design-sense custom cabinets increased by over 112 percent year-on-year, expansion storage baskets increased by over 131 percent year-on-year, stepped sink sales increased by over 85 percent year-on-year, kitchenware storage increased by over 79 percent year-on-year, and wardrobe storage hardware increased by over 100 percent .

The report points out that even if the apartment area is limited, young people are working hard to create a "solitary" space. The transaction volume of skin-beautifying showerheads increased by 118 percent year-on-year, and the transaction volume of deep-soaking bathtubs increased by 85 percent year-on-year. Healing bathroom products that can bring a wonderful home experience are Very popular. At the same time, they are keen to improve the home atmosphere through various methods. The transaction volume of the Chinese e-commerce platform's refresh service increased by more than 60 percent year-on-year, the transaction volume of ambient lights increased by 160 percent year-on-year, and the transaction volume of no main light design increased by 150 percent year-on-year.

In terms of decoration style, more than 90 percent of the respondents said they prefer "national retro", and the turnover of Chinese e-commerce platform's domestic brands of building materials increased by more than 50 percent year-on-year. In terms of colour tones, cream, which is warmer than pure white, has become the new favourite colour in the field of home decoration in recent years. For example, cream-colored microcement tiles for floor tiles throughout the house, bathrooms and other spaces are popular home decoration choices.

Chinese e-commerce platform's big data shows that the transaction volume of formaldehyde-free flooring has increased by more than 60 percent year-on-year, and "sterilization" has also become a search keyword. In the past year, the search volume of "sterilization bath heater" has increased by more than 120 percent year-on-year, and the transaction volume has increased by 100 percent year-on-year. The sales volume of antibacterial smart toilets increased by 65 percent year-on-year.

In the past year, the Chinese e-commerce platform's 3D face and large-screen smart lock category sales have increased by more than 100 percent year-on-year, smart door sales have increased by more than 10 times year-on-year, smart lights and smart curtains have increased by more than 50 percent year-on-year, and smart switch sales have increased by more than 50 percent year-on-year. An increase of 70 percent , the transaction volume of smart bathroom heaters increased by more than 100 percent year-on-year, the transaction volume of smart toilets and smart toilet seats increased by 60 percent year-on-year, the transaction volume of smart showers increased by 70 percent year-on-year, and the transaction volume of smart bathroom cabinets increased by 100 percent year-on-year.

Survey results show that more than 70 percent of users care about whether home decoration products have low-carbon properties, and nearly one-third of consumers will give priority to products with "green" features. According to the Chinese e-commerce platform's big data, the sales volume of solar lights and LED lights increased by 112 percent year-on-year, and the sales volume of water-saving toilets with first-class water efficiency increased by more than 85 percent year-on-year. The public's acceptance of garbage classification has become higher, and Chinese e-commerce platform's smart garbage disposer sales have increased by more than 50 percent year-on-year in the past year.

DIY home renovation has also become a hot spot for home decoration. According to Chinese e commerce platform data, the transaction volume of DIY tools has increased by more than 80 percent year-on-year, and more and more users are interested in DIY home renovation. In addition, the transaction volume of wall-mounted toilets increased by more than 10 times year-on-year, the transaction volume of light strips increased by 130 percent year-on-year, the transaction volume of baseboard lamps increased by 80 percent year-on-year, and the transaction volume of track sockets increased by more than 50 percent year-on-year. More and more consumers are buying Interpret minimalist life.

In this survey, 92.2 percent of the respondents paid attention to products suitable for the elderly because there are elderly people at home; 78.27 percent of the respondents planned their own elderly life in advance. In the past year, the Chinese e-commerce platform has seen a year-on-year increase of 80 percent in searches for elderly-friendly toilets, safety handrails, and sit-down showers, and a year-on-year increase in transaction volume of over 50 percent . The transaction volume of finger vein smart locks that are more friendly to the elderly has increased by over 300 percent year-on-year. In addition, the elderly's perception of the living environment has attracted more attention. The transaction volume of the Chinese e-commerce platform's thermal insulation doors and windows increased by 65 percent year-on-year, and the transaction volume of sound-insulated doors and windows increased by more than 50 percent year-on-year.